HeyCEO Consulting · Intensive Clients Only
Store Reflow &
Merchandising
Execution.
The audit found it. Now HeyCEO comes in and fixes it. Hands on the floor, side by side with your team, executing the two areas your store needs most.
Available To
Retail Performance Intensive clients only. This service is not publicly listed. If HeyCEO recommended this engagement during your Intensive debrief, you are in the right place.
How It Works
You pick the two areas. HeyCEO executes.
Your Retail Performance Intensive already identified where your store is losing revenue. The Store Reflow takes the two biggest pain points from that audit and physically fixes them. HeyCEO does not come in and generalize. HeyCEO comes in with a plan built specifically around your two selected areas and executes it with your team.
After your Intensive debrief, HeyCEO sends a Reflow intake form. You select your two focus areas from the menu.
HeyCEO reviews your selections and confirms scope, timeline, and investment. You receive a clear quote within 2 business days.
Agreement signed and deposit received. Your on-site visit is scheduled within the agreed window.
HeyCEO arrives at your store. Six hours of active, focused execution on your two selected areas. Your team works alongside.
The Focus Area Menu
Choose up to two. HeyCEO handles the rest.
Select the two areas your Intensive identified as the highest priority. HeyCEO comes in with a targeted execution plan built around those two areas specifically.
How product is placed, grouped, and presented directly affects what customers pick up and what they walk past. HeyCEO resets the floor with intention.
A slow or disorganized backroom means product sits in the back while the floor runs thin. HeyCEO resets how freight flows from receiving to the sales floor.
Customers shop with their eyes first. Feature walls and focal points drive traffic through the store and highlight what needs to move. HeyCEO builds them with purpose.
The fitting room is one of the highest-conversion spaces in a retail store. Most boutiques underinvest in it. HeyCEO resets the experience and the presentation.
The front end is the last impression. It is also a major upsell opportunity most retail founders leave on the table. HeyCEO resets it for conversion and brand consistency.
Transitioning between seasons without a plan costs sales and creates floor chaos. HeyCEO executes the transition with a clear planogram and a standard the team can repeat.
The window is the first thing a potential customer sees before they ever walk in. HeyCEO resets it to stop traffic and communicate the brand immediately.
Clearance done wrong clutters the floor and devalues the brand. HeyCEO organizes and presents markdown product in a way that moves it without hurting the rest of the store.
HeyCEO's 6-hour service window begins at the agreed arrival time. If the store is not ready, freight has not arrived, or the team is unavailable, the clock still starts. This protects the integrity of the engagement for both parties.
Two Ways to Engage
One visit or three. You decide how deep to go.
HeyCEO comes in, reflows both selected areas, and leaves your team with a maintenance guide so they can hold the standard after the visit. Best for stores that need a focused one-time reset and have a team capable of maintaining it.
Pre-visit intake form to confirm the two selected focus areas
One full day on-site (6 hours of active service)
Physical reflow and reset of both selected areas
Maintenance guide for each area so the team can hold the standard
End-of-day walkthrough with the owner before HeyCEO departs
Written summary of what was done and why
A Mutual NDA available upon request
HeyCEO works side by side with your team across three scheduled visits. The goal is not just to fix the two areas. The goal is to train your team so they can maintain and replicate the standard across the rest of the store independently. Best for stores that need both execution and a repeatable system their team can own.
Pre-visit intake form to confirm the two selected focus areas
Three scheduled on-site visits (6 hours of active service each)
Side-by-side execution with the team across all three visits
Physical reflow and reset of both selected areas
Team training on freight processing and floor maintenance standards
Planogram or floor map for each area so the standard is documented
Maintenance guide the team can follow independently after HeyCEO leaves
End-of-day owner debrief after each visit
Written summary of all three visits and what was built
A Mutual NDA available upon request
What To Expect
Visible change by the end of the day.
By the time HeyCEO leaves your store, both selected areas will be physically reset, your team will have a standard to hold, and you will have written documentation of everything that was done and why. The work is visible, tangible, and immediate.
HeyCEO executes the reflow and trains the team. Results beyond the engagement depend on how consistently the team maintains the standard after HeyCEO leaves. No specific sales outcome is guaranteed.
Ready to book your Reflow?
This service is available to Retail Performance Intensive clients only. Reach out directly to begin your Reflow intake.
Contact HeyCEOTravel fees apply outside Atlanta metro. A Mutual NDA is available upon request.