HeyCEO Consulting
The Retail
Performance
Intensive.
Most retail businesses are losing revenue they cannot see. This engagement finds it, maps it, and hands you a clear plan to fix it.
Built on 10 plus years of real retail operations experience. Available virtually or on-site. Virtual engagements starting at $5,000. On-site engagements starting at $7,500. Custom quoted after intake.
The Problem
Your store is working harder than it needs to. And earning less than it should.
Customers come in but leave without buying. You think it is the product. It is usually the layout.
Your team is busy but productivity is inconsistent. No one knows exactly who is responsible for what.
You reorder what feels right instead of what the numbers say. Margins suffer and shelves get cluttered.
You hired reactively and now you are managing the wrong people in the wrong roles.
You know something is off but you cannot name it, let alone fix it.
You are running the store. The store should be running for you.
This is exactly what the Retail Performance Intensive was built to solve.
What It Is
A complete retail performance audit and strategy engagement. Built for your store. Delivered with precision.
The Retail Performance Intensive is a deep-dive consulting engagement that evaluates every layer of your retail operation. From how your products are presented to how your team is structured, we identify what is costing you revenue and build a clear roadmap to fix it.
HeyCEO evaluates your physical or virtual store layout, product placement, customer flow, and visual merchandising to identify what is working and what is quietly costing you sales.
HeyCEO assesses how product moves from receiving through processing to the floor or shelves. What is sitting in the back, how long it has been there, how it is organized, and whether your freight process is creating bottlenecks that slow floor replenishment and cost you sales.
We assess your current inventory patterns, product mix, and reorder behavior to identify margin leaks, dead stock, and missed revenue opportunities.
Staffing gaps, execution inconsistencies, and accountability breakdowns surface during the audit as natural observations inside the operational findings. How the team operates behind the floor shows up in the results.
HeyCEO maps the full customer journey through your store, from entry to purchase, to identify friction points, missed upsell moments, and experience gaps that impact conversion.
HeyCEO reviews your positioning within your local or digital market to ensure your merchandising, pricing, and presentation are aligned with where your customer is looking.
You leave with a clear, prioritized action plan. Not a generic report. A specific roadmap built for your store, your team, and your next 30 days.
What You Receive
Written retail performance audit report
Freight and backroom assessment (based on submitted documentation, photos, and video)
Merchandising flow analysis and recommendations
Inventory and product mix analysis
People and operations gap summary
Customer experience journey map
Competitive and market context review
Prioritized 30-day implementation roadmap
One follow-up strategy call (30 minutes) within 30 days
A Mutual NDA available upon request
Real-time physical store walkthrough and assessment
Live freight and backroom processing audit
In-person merchandising execution review
Customer flow observation and real-time mapping
Team interaction and operations observation
Photographic documentation of all findings
On-site debrief with the owner before departure
A Mutual NDA available upon request
Delivery Options
Your store. Your choice.
You submit photos, video walkthroughs, inventory reports, and floor plans. We conduct a full audit remotely and deliver everything in writing with a live strategy session to walk through findings and next steps.
Best for: e-commerce, pop-up shops, early-stage boutiques, and founders outside the Atlanta metro area.
HeyCEO comes to your physical location and conduct a real-time audit of your store layout, merchandising execution, customer flow, team operations, and brand presentation. What you cannot see from inside your own store, we will find.
Best for: brick-and-mortar boutiques, product showrooms, and retail environments with a physical footprint.
Travel fees may apply for on-site engagements outside the Atlanta metro area. Discussed during intake.
Who This Is For
Built for retail founders who know something is off but cannot name it yet.
You own a boutique, pop-up shop, or brick-and-mortar retail store
Your traffic is decent but your conversion rate is not where it should be
Your team is busy but your store feels disorganized
You are reordering on instinct instead of data
Your backroom is full but your floor looks empty and you cannot figure out why.
You know your merchandising could be better but you do not know where to start
You are ready to stop guessing and start operating with intention
This is not a generic consulting package. This is a retail-specific, founder-focused engagement built on real operational experience inside real retail environments.
Pricing
Virtual from $5,000.
On-site from $7,500.
Custom quoted after intake.
Every retail business is different. Your quote is based on the size of your operation, the complexity of the engagement, and whether you choose virtual or on-site delivery. You will receive a clear scope, timeline, and investment breakdown before any work begins.
HeyCEO diagnoses your needs first so you are only paying for what will actually move your business forward.
Your investment reflects expertise and outcomes, not the number of hours logged or meetings scheduled.
Clear scope. Clear timeline. Clear price. Everything agreed upon in writing before work begins.
A $75 Discovery Call fee is required to book your initial conversation. This fee is credited in full toward your engagement if you move forward. Intake form required before booking.
How It Works
From inquiry to roadmap in five steps.
Complete the intake form. HeyCEO reviews all submissions within 1 business day.
If your business is a fit, you receive a custom scope and investment quote within 2 business days.
Agreement signed and deposit received. Your Discovery Call is scheduled.
Virtual or on-site engagement conducted. Every layer of your operation evaluated.
Written audit report and 30-day implementation roadmap delivered. Follow-up call scheduled.
What Changes After This
Your store will feel different.
Because it will operate differently.
You know exactly what needs to change, why it matters, and in what order to tackle it. No more guessing. No more feeling like something is off but not knowing what.
Product placement, customer flow, and merchandising execution aligned to how your customers actually shop. More time in store translates to more revenue.
Your people know what good looks like. They know how freight should flow, how the floor should look, and what their role is in maintaining it.
Freight processing is faster, cleaner, and more predictable. Product gets to the floor. Dead stock gets identified. The back becomes an asset instead of a problem.
HeyCEO delivers a prioritized 30-day implementation plan built for your specific store, your specific team, and your specific next steps. Not a generic document.
And the session after that. HeyCEO's follow-up call ensures you leave the engagement with momentum, not just information.
HeyCEO's responsibility is to find what your store is missing and hand you a clear, specific plan to fix it. Your results depend on your execution. HeyCEO delivers the diagnosis and the roadmap. What you build from it is yours.
Is This Right For You?
Check yourself before you reach out.
The Retail Performance Intensive is the right engagement if most of these are true for your business right now.
You own or operate a retail store, boutique, or product-based business with a physical or pop-up presence
You have traffic but your conversion rate is not where it should be and you do not know exactly why
Your backroom is disorganized, your freight takes too long to process, or your floor consistently looks understocked
You are merchandising by feel and instinct rather than a documented system or standard
You have team members but no clear roles, standards, or accountability structure around the floor
You are ready to invest in a real engagement, not a workshop or a quick call, and you are prepared to implement what HeyCEO finds
You want a specific, prioritized roadmap built for your store, not a generic report with general recommendations
You understand that results depend on your execution and you are committed to doing the work after the engagement
If you checked most of these, the Retail Performance Intensive was built for your store. Submit your intake form and HeyCEO will review your business within 1 business day.
What Comes Next
Some stores need more than a roadmap. They need hands on the floor.
For clients whose audit reveals a need for physical floor execution, HeyCEO offers a hands-on Store Reflow and Merchandising Execution service. Working side by side with your team to reset the floor, process freight, and build a standard your team can maintain. Details are available after your Intensive engagement.
Available To
Intensive Clients Only
Ready?
Your store has
more in it.
Submit your intake form and HeyCEO will review your business within 1 business day. Limited to 6 active clients. Spots fill on a first-come basis.
Let's Get to Work. Submit Your Inquiry Today.We respond within 1 business day. A Mutual NDA is available upon request.